Like many good things, cookies were a mistake. Let us set the scene: the ‘30s, the Toll House Inn. Ruth Wakefield, the owner, has finished the powdered cocoa used to bake butter biscuits for her guests. A snap decision: she crushes a chocolate bar and adds it to the dough. Surely it will melt. But it did not. And so the most famous cookie in the States was born. Not exactly a light snack, but who are we to complain?

Puls’ recipes

Ingredients (serves approx. 20 cookies):

300 g flour
250 g butter
5 g bicarbonate
2 eggs
100 g brown sugar
100 g sugar
200 g chocolate chips
1 teaspoon vanilla extract
1 pinch of salt



cut the soft butter into cubes and start mixing with the sugar (1) and brown sugar (2) with a wooden spoon (3).


Continue until you obtain a smooth cream (4). Make your life easier by resting the bowl on a damp cloth so it does not slip away while you mix. Gradually add two lightly whisked eggs (5) and mix well until you have poured in all the eggs (6).


Add the vanilla extract (7). Once you have added all the ingredients and obtained a smooth mixture (8), sift the flour in another bowl, add the 5 g of bicarbonate and a pinch of table salt (depending on your own personal taste) (9).


Add the chocolate chips (10) so that they spread evenly. With an ice cream scoop (or a simple spoon) scoop out some dough, then use your hands to create round spheres of 50 g each (11). Place on a drip or baking pan covered with baking parchment (12).


We decided to place eight, evenly spaced spheres (13) on a baking pan to ensure they do not merge during baking. The listed ingredients will yield approximately 20 cookies. Before baking, place the cookies in the fridge for approximately 1 hour to ensure they keep their shape when in the oven. Preheat the oven at 160 °C; place the tray in the middle of the oven and bake for around 35 to 40 minutes. They will be ready when crispy on the outside and soft on the inside (14). Place the cookies on a cooling grid (15). As soon as they are cool to the touch your cookies will be ready for eating! 

Keep your cookies in a tin box for up to 3 to 4 days. Cookies Policy

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Communication is a puls(e)

Good communication is like a heart: it only works when it beats. We control its beats with effective and varied solutions. We live for mixing culture and business, creativity and strategy, and believe in collaboration. We keep budgets under control and our talented, multidisciplinary team ensures we fly over the Dolomites and look towards infinity… and beyond!

FAQ for Puls

In our field, frequent questions are frequently left unanswered. That is not how we flow. The following is a list to help our past and future clients.

How do we solve marketing mix problems?

Simple! Replace the 4Ps – product, price, POS, promotion – with the 4Rs: rest, relax, restore, and recline (back).

How do you reposition a hotel’s restaurant?

If the food is good, nothing is impossible.

What is behind ‘healthy’ corporate communication?

A balanced diet of good ideas, good intentions and, above all, good budgets.

How can we give up smoking?

Climb up to the Sas dla Crusc three times a day.

Brand identity and brand image: just who am I?

Fear not! We trained at the Freud University of Design in Vienna.

B2B or B2C?

2 be or not 2 be, that is the question.

How do we launch a new detergent?

We… are not sure? We only wash by hand using organic Edelweiss soap.

How should we use social media?

Up to you! We prefer IRL to social media, to be honest. #overandout

Outsourcing: now what?

We call the babysitter when we need a night out.

How do we grow our business?

Water before sunset – and before the aperitif.

Do you do business cards?

Yes! As long as we can fit all your MBA, MA, BA etc. in

You do communication: are you are also graphic artists?


Small budgets, great ideas?


Are print and production costs included?


How do you reach your goal?

With an axe, crampon, and sometimes even a sling.

Are you available during the evening, Saturday, and Sunday?

Of course – for an aperitif, beer, a walk or a ski on the slopes.

Do we get a discount if, uhm, like, uhm we do not require an invoice?

There are other ways of getting a discount. How about we have a chat over a cup of coffee/tea.

In more than ten years,

  • Agriturism Maierhof
  • Albergo Posta Marcucci
    Albergo Posta Marcucci
  • Alpinus Agriturism
  • Alta Badia Brand
  • Aqua Bad Cortina
  • Artefugium
  • Artejanat Val Badia
  • Ass. Tur. San Vigilio/San Martin
  • Berghotel Ladinia
  • Cassa Raiffeisen Val Badia
  • Chalet Liondes
  • Ciasa Medalghes
  • Ciasa Salares
    Ciasa Salares
  • Claus Soraperra
  • Costa Family Foundation
  • Cron Energy
    Cron Energy
  • Das Edelweiss
    Das Edelweiss
  • Hotel Armentarola
  • Hotel Corso
  • Hotel Kolfuschgerhof
  • Hotel La Fradora
  • Hotel La Fradora
  • Hotel La Perla
  • Hotel Uridl
    Hotel Uridl
  • Isifer
  • Istitut Ladin Micurá de Rü
  • L'Murin
  • La Coopertiva di Cortina
  • Legio Institute
  • Les Contrades
  • MAMP
  • Moling Srl
  • Pinzimonio Vocale
  • Plana Ladina
  • Pradel Dolomites
  • Rai TV Ladina
  • Renate Kostner Pizzinini
  • Rifugio Burz
  • Rifugio Pralongiá
  • Scuola Sci La Villa
  • Skicarosello
  • Smach.
  • Sport Posch
  • Sporthotel Exclusive
  • Sporting Ski School
  • Sporttony
  • Steakhouse L'Faná
  • Termo Clara
  • Terra Institute
  • Tistlaria Nagá
    Tistlaria Nagá
  • Trienala Ladina
    Trienala Ladina
  • Uniun Ladins Val Badia
  • VBC Verginer Business Consulting
What about you?

We are always looking for clients who can bring passion, determination, positivity, openness and curiosity to the table. Want to develop original and exciting communication projects? Hop on board!

Puls(e) with us