Rebranding, Brand Strategy, Visual Identity, Web Design.
Brand Positioning

A strategy to preserve the past

The rebranding of Pension Torr was conceived with the aim of preserving the authentic soul of the house - a place where time seems to stand still - while keeping alive a family tradition characterised by care and attention to every guest. Far from the hustle and bustle of mass tourism, Pension Torr is an intimate and genuine retreat that embodies the simplicity of mountain life. By combining tradition and authenticity, we have positioned the pension as the ideal destination for those seeking a genuine experience, free from excess, where every detail tells a story of warm hospitality.

Rebranding, Brand Strategy, Visual Identity, Web Design.
Visual Identity

At the heart of the visual identity is a bold and minimalist logotype that captures the essence of the establishment. The typography with a vintage feel evokes tradition and the charm of the past, while vibrant colours add a fresh, dynamic dimension, striking the perfect balance between memory and modernity. The graphic elements, created from a careful analysis of archival images, reinterpret the architectural details of the building and views of the surrounding landscape, transforming them into a collage of abstract shapes that enrich the visual identity.

Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Web Design

Pension Torr’s visual identity extends seamlessly to the web, creating a digital experience that perfectly reflects the simplicity and tradition of the establishment. Every graphic element, from vintage typography to vibrant colours, has been carefully integrated to convey the authenticity of the pension online. The website becomes a natural extension of the brand: intuitive, welcoming, and able to evoke the warmth and timeless atmosphere that define Pension Torr.

www.torr.it

Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.
Rebranding, Brand Strategy, Visual Identity, Web Design.

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