Cookies

Like many good things, cookies were a mistake. Let us set the scene: the ‘30s, the Toll House Inn. Ruth Wakefield, the owner, has finished the powdered cocoa used to bake butter biscuits for her guests. A snap decision: she crushes a chocolate bar and adds it to the dough. Surely it will melt. But it did not. And so the most famous cookie in the States was born. Not exactly a light snack, but who are we to complain?

Puls’ recipes

Ingredients (serves approx. 20 cookies):

300 g flour
250 g butter
5 g bicarbonate
2 eggs
100 g brown sugar
100 g sugar
200 g chocolate chips
1 teaspoon vanilla extract
1 pinch of salt

Instructions:

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Cookies

cut the soft butter into cubes and start mixing with the sugar (1) and brown sugar (2) with a wooden spoon (3).

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Continue until you obtain a smooth cream (4). Make your life easier by resting the bowl on a damp cloth so it does not slip away while you mix. Gradually add two lightly whisked eggs (5) and mix well until you have poured in all the eggs (6).

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Add the vanilla extract (7). Once you have added all the ingredients and obtained a smooth mixture (8), sift the flour in another bowl, add the 5 g of bicarbonate and a pinch of table salt (depending on your own personal taste) (9).

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Add the chocolate chips (10) so that they spread evenly. With an ice cream scoop (or a simple spoon) scoop out some dough, then use your hands to create round spheres of 50 g each (11). Place on a drip or baking pan covered with baking parchment (12).

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We decided to place eight, evenly spaced spheres (13) on a baking pan to ensure they do not merge during baking. The listed ingredients will yield approximately 20 cookies. Before baking, place the cookies in the fridge for approximately 1 hour to ensure they keep their shape when in the oven. Preheat the oven at 160 °C; place the tray in the middle of the oven and bake for around 35 to 40 minutes. They will be ready when crispy on the outside and soft on the inside (14). Place the cookies on a cooling grid (15). As soon as they are cool to the touch your cookies will be ready for eating! 


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Ladin artisans

Dal lëgn,
l’ert dl vir’ bun

The art of living well through wood. Nagà is a company in Val Badia specialised in making wooden furniture, doors, and windows. Wood is the raw material at the heart of every piece, the overarching element underscoring the company’s evolution. The scent of larch, Swiss pine, and Norway spruce are the source of inspiration behind this integrated communication project.

Wood, a valuable material

Associating the company’s work to a lifestyle was what our entire communication hinged on. It was based on restyling the logo and creating a new corporate identity, as well as planning and creating the website and devising and planning the ad campaign.

The applications
Quality and precision

We wanted to highlight the quintessence of being Ladin and the craftsmanship of the company by developing the signs, words, and static and dynamic images in 3D. Nagà treats wood with the utmost attention when it creates top-notch quality doors, windows, and furniture. And its clients deserve the same attention.

Wood, what a beauty!

The claim ‘Dal lëgn, l’ert dl vir’ bun’ in Ladin was also used in the Italian and German copy to highlight how wood is a sensitive and live element. Windows, doors, furniture, pavements are not only everyday objects: they also express a lifestyle and reflect a person’s personality.

Does your company need a breath of fresh air?

Puls(e) with us