Cookies

Like many good things, cookies were a mistake. Let us set the scene: the ‘30s, the Toll House Inn. Ruth Wakefield, the owner, has finished the powdered cocoa used to bake butter biscuits for her guests. A snap decision: she crushes a chocolate bar and adds it to the dough. Surely it will melt. But it did not. And so the most famous cookie in the States was born. Not exactly a light snack, but who are we to complain?

Puls’ recipes

Ingredients (serves approx. 20 cookies):

300 g flour
250 g butter
5 g bicarbonate
2 eggs
100 g brown sugar
100 g sugar
200 g chocolate chips
1 teaspoon vanilla extract
1 pinch of salt

Instructions:

Cookies
Cookies
Cookies

cut the soft butter into cubes and start mixing with the sugar (1) and brown sugar (2) with a wooden spoon (3).

Cookies
Cookies
Cookies

Continue until you obtain a smooth cream (4). Make your life easier by resting the bowl on a damp cloth so it does not slip away while you mix. Gradually add two lightly whisked eggs (5) and mix well until you have poured in all the eggs (6).

Cookies
Cookies
Cookies

Add the vanilla extract (7). Once you have added all the ingredients and obtained a smooth mixture (8), sift the flour in another bowl, add the 5 g of bicarbonate and a pinch of table salt (depending on your own personal taste) (9).

Cookies
Cookies
Cookies

Add the chocolate chips (10) so that they spread evenly. With an ice cream scoop (or a simple spoon) scoop out some dough, then use your hands to create round spheres of 50 g each (11). Place on a drip or baking pan covered with baking parchment (12).

Cookies
Cookies
Cookies

We decided to place eight, evenly spaced spheres (13) on a baking pan to ensure they do not merge during baking. The listed ingredients will yield approximately 20 cookies. Before baking, place the cookies in the fridge for approximately 1 hour to ensure they keep their shape when in the oven. Preheat the oven at 160 °C; place the tray in the middle of the oven and bake for around 35 to 40 minutes. They will be ready when crispy on the outside and soft on the inside (14). Place the cookies on a cooling grid (15). As soon as they are cool to the touch your cookies will be ready for eating! 


Keep your cookies in a tin box for up to 3 to 4 days. Cookies Policy

or accept them
The free market

An energising logo

With the free market, electricity supply contracts had to be redrafted. The Azienda Pubbliservizi di Brunico created Cron Energy for this reason. The brand offers the supply and sale of electric energy to the entire community. The aim of Cron Energy is to become a benchmark in the territory by providing an essential service but also creating a completely new relationship with its users. We were asked to develop the logo, the brand identity, and the new website; we also had to create a copy which explained the effects of the liberalisation of the energy market to its users.

Multilingualism 4.0

Coming up with the campaign’s claim pushed us to overcome the barriers of bilingualism. Yes, because communicating in Val Pusteria and all South Tyrol means writing in German and translating in Italian or vice versa. Bilingual people can be bored by a text repeating itself.
That is why we decided to turn the entire situation on its head. An innovative solution, if we say so ourselves: our claim started in one language and finished in another. It gives consequentiality to the concept and sparks an emotion that, similarly to electricity, will not stop until you switch it off.

Real people for a real campaign

The campaign develops by focusing on different subjects interpreting the target group. A direct approach, and every person is called by their name. The only element to differ is the claim. This is used to highlight how Cron Energy, which illuminates the life of people thanks to its dynamic service, can meet the needs of individuals and companies alike.

Does your company need a jolt of life?

Puls(e) with us