Cron Energy - Strategy development, corporate Identity Cron Energy - Strategy development, corporate Identity
The free market

An energising logo

With the free market, electricity supply contracts had to be redrafted. The Azienda Pubbliservizi di Brunico created Cron Energy for this reason. The brand offers the supply and sale of electric energy to the entire community. The aim of Cron Energy is to become a benchmark in the territory by providing an essential service but also creating a completely new relationship with its users. We were asked to develop the logo, the brand identity, and the new website; we also had to create a copy which explained the effects of the liberalisation of the energy market to its users.

Cron Energy - Strategy development, corporate Identity
Cron Energy - Strategy development, corporate Identity
Multilingualism 4.0

Coming up with the campaign’s claim pushed us to overcome the barriers of bilingualism. Yes, because communicating in Val Pusteria and all South Tyrol means writing in German and translating in Italian or vice versa. Bilingual people can be bored by a text repeating itself.
That is why we decided to turn the entire situation on its head. An innovative solution, if we say so ourselves: our claim started in one language and finished in another. It gives consequentiality to the concept and sparks an emotion that, similarly to electricity, will not stop until you switch it off.

Cron Energy - Strategy development, corporate Identity
Cron Energy - Strategy development, corporate Identity
Real people for a real campaign

The campaign develops by focusing on different subjects interpreting the target group. A direct approach, and every person is called by their name. The only element to differ is the claim. This is used to highlight how Cron Energy, which illuminates the life of people thanks to its dynamic service, can meet the needs of individuals and companies alike.

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