An energising logo
With the free market, electricity supply contracts had to be redrafted. The Azienda Pubbliservizi di Brunico created Cron Energy for this reason. The brand offers the supply and sale of electric energy to the entire community. The aim of Cron Energy is to become a benchmark in the territory by providing an essential service but also creating a completely new relationship with its users. We were asked to develop the logo, the brand identity, and the new website; we also had to create a copy which explained the effects of the liberalisation of the energy market to its users.