The cosmopolitan rebranding of German Bottle Shop
German Bottle Shop, founded in 2017, is an Iraqi company specialising in the sale of premium beverages. To adapt to the market and seize new opportunities, the company embarked on an ambitious rebranding process. This process aims to reflect its cosmopolitan identity and to attract individuals with a high standard of living, open to adventure and discovery. The entire communication strategy was designed for this target audience. Every aspect of the visual identity was designed with the aim of reflecting their mindset, positioning German Bottle Shop as a brand of appeal to those wishing to explore new horizons, emphasising how each bottle tells a story, represents a journey and offers a complete experience.