Cookies

Like many good things, cookies were a mistake. Let us set the scene: the ‘30s, the Toll House Inn. Ruth Wakefield, the owner, has finished the powdered cocoa used to bake butter biscuits for her guests. A snap decision: she crushes a chocolate bar and adds it to the dough. Surely it will melt. But it did not. And so the most famous cookie in the States was born. Not exactly a light snack, but who are we to complain?

Puls’ recipes

Ingredients (serves approx. 20 cookies):

300 g flour
250 g butter
5 g bicarbonate
2 eggs
100 g brown sugar
100 g sugar
200 g chocolate chips
1 teaspoon vanilla extract
1 pinch of salt

Instructions:

Cookies
Cookies
Cookies

cut the soft butter into cubes and start mixing with the sugar (1) and brown sugar (2) with a wooden spoon (3).

Cookies
Cookies
Cookies

Continue until you obtain a smooth cream (4). Make your life easier by resting the bowl on a damp cloth so it does not slip away while you mix. Gradually add two lightly whisked eggs (5) and mix well until you have poured in all the eggs (6).

Cookies
Cookies
Cookies

Add the vanilla extract (7). Once you have added all the ingredients and obtained a smooth mixture (8), sift the flour in another bowl, add the 5 g of bicarbonate and a pinch of table salt (depending on your own personal taste) (9).

Cookies
Cookies
Cookies

Add the chocolate chips (10) so that they spread evenly. With an ice cream scoop (or a simple spoon) scoop out some dough, then use your hands to create round spheres of 50 g each (11). Place on a drip or baking pan covered with baking parchment (12).

Cookies
Cookies
Cookies

We decided to place eight, evenly spaced spheres (13) on a baking pan to ensure they do not merge during baking. The listed ingredients will yield approximately 20 cookies. Before baking, place the cookies in the fridge for approximately 1 hour to ensure they keep their shape when in the oven. Preheat the oven at 160 °C; place the tray in the middle of the oven and bake for around 35 to 40 minutes. They will be ready when crispy on the outside and soft on the inside (14). Place the cookies on a cooling grid (15). As soon as they are cool to the touch your cookies will be ready for eating! 


Keep your cookies in a tin box for up to 3 to 4 days. Cookies Policy

or accept them
A historical facility in Val Gardena

Uridl,
the art of hospitality

This hotel has been a point of reference for tourists and travellers alike since the 20th century. It is located in Santa Cristina, in Val Gardena, and time has only enhanced its innate charm, as embodied by the ancient stube. The Uridl hotel is a place where art takes centre stage thanks to Mr Demetz, painter, sculptor, and collector. A request to redesign their website turned into a complete revamp leveraging new impulses based on the history and the values of the hotel. Proposal accepted.

Bënunì

Based on this claim, we created an integrated communication strategy able to coordinate and unite the various layers of a story that is told via new signs, words, and images. We restyled the logo, designed the new website, created the copy, and organised a photoshoot. Our aim was to convey a sense of renewal which leveraged old emotions to reach a contemporary feel by using innovation and a new wellbeing format. We wanted to look beyond the stereotypes of a standard offer to communicate a feeling of warmth which is made of life, simplicity, immediacy, and sobriety.

The new logo The versions The pattern
The font
The applications

Does your hotel, chalet, guesthouse need new emotions?

Puls(e) with us