Brand strategy

m2: innovation and reliability on new tracks

We guided m2, a leader in railway infrastructure, through a rebranding journey designed to communicate its identity with greater clarity and distinction. Our goal was to highlight the technical expertise, innovative mindset, and professionalism that make m2 a trusted reference in the industry.
The process defined three core brand values—innovation, responsiveness, and reliability. The new positioning presents m2 as a future-focused company: a strategic, visionary partner capable of guiding clients toward safe, efficient, and cutting-edge solutions.

Rebranding, brand strategy, brand architecture, brand design, visual identity
Visual identity

The new visual identity brings the brand’s essence to life through a coherent and instantly recognizable system. The logotype draws inspiration from the architectural forms of m2’s headquarters, blending structural solidity with a sleek, technological edge that reflects the company’s forward-thinking mindset.
A vibrant, electric color palette revolves around ultramarine blue, conve depth, authority, and confidence. Contrasted with crisp black and white, it adds energy and modernity. The chosen typography enhances readability while reinforcing a contemporary, professional tone.
Graphic elements are derived directly from the logotype: the bold stroke of the “m” forms a dynamic, lightweight pattern, while subtle cues from the “2” complete a distinctive, memorable visual system - one that embodies both stability and innovation.

Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Web design

The new visual identity comes to life online, delivering a digital experience that communicates innovation, reliability, and excellence. The website is crafted for clear and intuitive navigation, supported by a streamlined information architecture that guides users effortlessly through the content.
Interactive elements and subtle micro-animations enhance the experience, making the site dynamic and engaging while maintaining professionalism and precision.
The result positions m2 as a solid, visionary, and innovative partner—capable of tackling complex projects and delivering cutting-edge solutions.

Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity

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