Brand strategy, brand architecture, naming, visual identity, web design
Brand Strategy

Les Pares, the luxury of subtraction

The Dolomites are never the same: they shift with the seasons, transform with the light, and ignite in ever-changing colors. Above Corvara, Les Pares emerges in this living landscape as a collection of luxury apartments where the mountains are not a backdrop, but a constant presence that shapes the atmosphere of everyday life.
Light becomes the project’s narrative thread, reflected in the names of the three apartments — Aurora, Enrosadira, Meridia — each expressing a different way of experiencing the same landscape.
At its core, the brand embraces luxury as subtraction: a quiet, understated elegance that values the quality of lived time over excess. From this philosophy unfolds the Les Pares experience - the freedom to set your own rhythm each day, moving between stillness and adventure, contemplation and discovery.

Brand strategy, brand architecture, naming, visual identity, web design
Visual Identity

The visual identity of Les Pares is rooted in the Dolomites - a landscape in constant transformation where light and seasons continuously redefine space. From this atmosphere emerges an essential, contemporary visual language.
The logotype is set in a modern typeface aligned with the brand’s premium positioning. It is paired with a handwritten byline, introducing a more spontaneous, human touch that adds empathy and warmth to the identity.
The color palette draws from the tones of Enrosadira, with shades of orange and brick that evoke the glow of sunset, shaping an identity that feels both elegant and welcoming.
Light is the guiding principle of the entire system. Three gradients interpret its shifts throughout the day, while the illustrations translate the same idea into essential geometric forms that express different moments of time — the same moments that inspire the names of the apartments.

Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Web Design

The Les Pares website translates the brand’s atmosphere of silence, balance, and elegance into a digital experience. A minimal, immersive interface gives space for imagery to naturally and contemporarily convey the story of the project.
Images, gradients, and content guide the user through a visual journey that evokes the sense of freedom defining the stay.

Brand strategy, brand architecture, naming, visual identity, web design

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