Brand strategy, brand architecture, naming, visual identity, web design
Over 130 years of history in Val Gardena

Hotel Oswald: the roots of excellence

The rebranding project of Hotel Oswald began with careful historical research, uncovering more than 130 years of legacy. Founded in 1896 as Hotel Zur Alten Post by Karl Pitscheider, the hotel quickly became a cultural and social landmark in Val Gardena. From the very beginning, it hosted concerts, events, and distinguished guest, establishing its role in the life of the community and the history of Alpine tourism. Over time, Hotel Oswald has become one of the most prestigious addresses in the Alps, a living witness to the region’s cultural and touristic evolution.

Brand strategy, brand architecture, naming, visual identity, web design
Brand Strategy

The rich heritage inspired us to define Hotel Oswald as a Grand Hotel in the truest sense: a historic and majestic structure offering exclusive experiences and impeccable service, while remaining deeply connected to its surroundings. Grand Hotels are more than places of hospitality - they are cultural, social, and economic hubs, catalysts for local development, and landmarks for the community. From this foundation, the new brand vision emerge: an icon of refined hospitality that reinterprets its history with a contemporary touch, forging a genuine bond between guests and the region.
Today, hotel Oswald is a living institution - captivating with its elegant atmosphere and attentive service, fostering dialogue with the local community, and creating a profound, lasting emotional connection, that leaves a cultural legacy for generations to come.

Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Visual identity

The visual identity of hotel Oswald brings its history and spirit to life through an emotional, contemporary visual language. The elegant logotype forms the foundation, supported by complementary elements: an illustration reinterpreting the hotel’s architecture, a warm and striking color palette, and refined typography. At the core of the visual system is a geometric frame — a rectangle nested within an oval — that frames the logotype and content while also functioning as an independent graphic element, inspired by both historic and modern architectural features of the hotel.
A stepped geometric pattern completes the identity, adding rhythm and recognizability across applications. The system is dynamic and flexible, bridging digital and physical experiences, allowing the story of Oswald to continually evolve while captivating and  inspiring all who encounter it.

Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design

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