Brand strategy

AUI – Hospitality without limits

AUI represents a contemporary approach to travel, where independence, flexibility and simplicity are an integral part of the experience. A familiar and welcoming place, where guests feel at home from the moment they arrive, while remaining free to shape their stay around their own rhythm. This balance is reflected throughout the hotel: in the rooms, in the many ways to dine and enjoy the spaces, and in a dynamic interior design designed to adapt to the people who inhabit it.
This led to a positioning that brings together seemingly contrasting elements: innovation and human warmth, independence and a sense of community, comfort and simplicity, technology and nature. A synthesis that shapes a contemporary approach to hospitality, where technology makes the experience simpler without replacing its human dimension, and freedom becomes an essential part of wellbeing.

Brand strategy, brand architecture, naming, visual identity, web design
Visual identity

AUI’s visual identity takes its cues from the landscape surrounding the hotel: the silence of the forest, the majesty of the Dolomites and the slow rhythm of South Tyrolean nature. The visual language combines simplicity and warmth, precision and harmony through a minimalist yet sophisticated aesthetic, inspired by Nordic purity and Japanese sensibility. A balance that conveys the tranquillity of the setting while giving AUI a distinctive and recognisable personality.
The logo and graphic elements draw on the grace and precision of Japanese calligraphy, translating them into simple, flowing forms where every stroke has its own weight and balance.

Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand direction

A brand truly comes to life when its identity is consistent across everything people see, experience and perceive. AUI’s brand implementation therefore went beyond the application of the visual identity, taking on the role of an overarching direction for the project and ensuring continuity across strategy, spaces, experience and communication. We acted as the connecting point between the different disciplines and partners involved - from architects and interior designers to photographers, social media agencies, consultants and other specialists - coordinating their work and guiding the interpretation of the AUI identity. This transversal role ensured consistency across every touchpoint, from the website and internal signage to marketing communication and content. The process was complemented by ongoing analysis and optimisation, allowing the brand’s performance to be monitored, evaluated and continuosly improved over time.

aui.it

Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design
Brand strategy, brand architecture, naming, visual identity, web design

Like how we work? Get in touch!

Puls(e) with us